Marketing Services
Our expertise extends to a variety of Internet marketing services.
Including:
Mobile Web Development
In 2011 smartphone sales surpassed computer sales for the first time in history… and the mobile trend is expected to only further develop.
According to Pew Research Studies 25% of people in the United States primarily use their phone for Internet access over their laptops and PCs.
Can you afford to throw away 25% of potential business prospects?
Can you afford to frustrate 25% of your Internet visitors with a website that simply doesn’t work on their phones?
Then don’t do it. Stop, stand up, and say NO! Because our affordable solutions can fix your problem super fast.
If you convert one more visitor a year as a result of a mobile website – you will have more than paid for our service. Just one.
Our mobile web designs:
- Are Cross Platform Compliant (Android, iPhone, BlackBerry)
- Made 100% SEO Friendly
- Have Click to Call and Map Direction Features
- Are Hand Built to Your Specifications
Web Design
In the 90s before the invention of Cascading Style Sheets (CSS) it was okay to have an ugly website. That’s because every one did – there was no choice.
But now days with brands like Google, Amazon, Pinterest, and Facebook paving the way with gorgeous websites, it has become an expectation that your site look good too.
Don’t believe us? A research paper from California State University showed that a visually appealing web design could increase trust by more than 100%.
But what’s more fascinating is that small elements like Truste logos and even photos can increase trust by more than 80%.
We have done hundreds of hours of research on what makes websites trustworthy.
We have boiled it down to these factors:
- Consistency – your website needs to have consistency both in visual elements and in its message. You should use a maximum of three fonts on your site and have whitespace around elements to make it easy to read.
- Unique Value Proposition (UVP) – your website needs to tell your vistors what makes you different from the hundreds of other choices out there.
- Personalization – your website needs to stay away from corporate speak. No one likes to be preached to – and everyone likes to know who they are dealing with. Include real photos of your actual management team.
- Risk Management – your website needs to offer guarantees to visitors that allow them to minimize risk. According to Robert Cialdini people are more motivated by loss than gain.
- Social Proof – your website needs to show why people should believe you. The best form of proof comes from third parties. Testimonials and accreditation logos are a must.
Conversion Optimization
All of the traffic in the world doesn’t matter to your business unless it converts. You want to know something fascinating? According to Alexa the Huffington Post is the 84th most popular website in the world. Yet they didn’t make a dime of profit last year.
With conversion optimization you can see a massive increase in the number of people who convert. We have seen 200% increases overnight in conversions as a result of our strategies.
Conversion optimization is a very data intensive process. Our software and calculations make sure we’re 95% confident in our data before we make a decision.
Every person who leaves your site without converting is a lost business opportunity. Stop losing money and grow your business even quicker.
Search Engine Optimization
Google raked in more than 40 billion dollars last year – almost all of it coming from monetizing search traffic.
Angie’s List IPOd for $114 million dollars just last year. Clearly there’s value in search engine traffic.
We’ve helped dozens of small businesses rank in Google. From accounting firm to roofing contractors. We can help you too!
We have a sophisticated SEO process that is broken into three parts.
Strategic Plan
In our strategic plan process we evaluate your site to determine where your competitive edge is. In this stage we decide whether to gear your site towards long-tail or short-tail keywords, conduct competitive research, and create inbound and outbound link reports.
On-Page SEO
In this stage we optimize on-page elements such as your title tags, alt tags, meta descriptions, internal linking, and content. We make sure that your code is shiny clean and can easily be scanned by search engine bots. We also make sure you employ schema meta data.
Off-Site SEO
We focus the majority of our time in this section. With off page SEO we’re responsible for quality link building, anchor text selection, guest posting, press release syndication, directory listings, and community outreach.
Just a couple of quick points on SEO:
- There’s no magic sauce – SEO requires hard work and persistence.
- Bad SEO companies can easily get you banned from Google.
- Return is measured in months not in weeks.
- Companies that guarantee rankings are scams.
Pay Per Click Advertising
Pay per click advertising is a form of advertising where you only pay when someone clicks on your ad and lands on your website.
Sounds easy to do right? Well pay per click advertising is actually really complex because the algorithms involved look at 100s of factors like quality score, relevance, ad copy, campaign structure, bid rates, ad group creation, keyword selection, click through rates, and landing page copy to just name a few.
Depending on the quality of their campaigns, a company that’s ranking number one might actually be paying 75% less than the person ranking number two.
All of the clients we have done PPC for have paid for our management just in the cost per click savings we’re able to deliver.
A few quick points about our PPC service:
- We’re certified in PPC advertising by Google and Microsoft.
- We manage $1000s/month in ad spend.
- We’re thorough in our campaign optimization.
Reputation Management
Your reputation is everything. If you have a bad reputation online you’re likely losing thousands in lost business opportunities Today’s consumers are savvy. They do their research before buying.
In fact, according to Search Engine Journal, 27% of your customers will search for reviews on your business before franchising it. If you’re not putting your best foot forward you are leaving money on the table – time and again.
Luckily we can help you regain your reputation. Whether you have a bad Yelp review that’s dragging you down, or a whole category of search results that you would like to displace – we can help you out.
We can craft the message that people see when they type in your name or your company’s name in Google.
Content Creation & Syndication
One of the most important things for SEO is fresh blog content. It also helps establish you as an thought leader in your niche… which means you can charge more. But the key is not only that the content is there but also that it’s high-quality enough to be shared.
We have a team of ten content writers who are collectively knowledgable about almost every industry.
We can automatically update your blog for you complete with high-quality Creative Commons images and beautifully crafted headlines.
Our articles are search engine friendly and will help you bring in targeted visitors to your website.
Public Relations
If you’re looking to get press for your company, look no further. We’ve gotten our clients press on some of the biggest sites.
There’s more to PR than just awesome press releases. We leverage our contacts to help you get seen. Imagine what big press could do for your company.
Social Media Management
Facebook gets 1 trillion page views a day. Google? They get 180 billion.
Clearly companies like Facebook, Twitter, and Pinterest are onto something. People are fascinated by other people. It seeps into us from our genes. Really complex parts of our brain have developed for facial recognition, for language… and for culture and society to develop.
That’s what social media comes down to. It comes down to people – our biology and our need to feel connected.
Brands worldwide are seeing massive returns on investment from social media because it enables them to have an on-going conversation with their fans. No matter the size of your business, if there’s a market for what you sell, there’s room on social media.
But as you know the market is getting crowded. It’s getting harder to create a fan base. There’s too much noise…
We can help you overcome those problems with custom designed Facebook headers, Facebook post creation, fan interaction, and much, much more.